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For app builders

App Business Plan + AI Partner

Stop guessing what to build first. Get a structured launch plan, prioritized features, and an AI partner trained on your app — so you spend less time second-guessing and more time building what matters.

$1,497 One-time · 90 days AI partner access included
Get started See what you get
Built from your real inputs Notes, wireframes, prototypes, pitch decks — whatever you have, we start from it.
Delivered in a secure portal Your plan, tools, and AI partner together in one place. Open it and start working.
AI partner that knows your app Not a generic chatbot. It is trained on your plan, your files, and your decisions.
30-day money-back guarantee If you do not see value in the first 30 days, you get a full refund. No conditions.

Is this for you?

This product is built for founders with an app idea, prototype, or early build who need sharper focus before spending more time or money.

You have an idea but no clear launch plan

You know what you want to build, but you are not sure what to build first, who to build it for, or how to get the first users.

You have a prototype but no traction

The app exists — wireframes, a beta, or even a live version — but users are not sticking and you are not sure why.

You are spending money without a strategy

Development is moving, but you do not have a clear picture of feature priority, monetization timing, or how to get to revenue.

You need to explain the plan to someone else

A co-founder, an investor, a developer, or yourself — you need a document that makes the strategy clear in five minutes.

What you get

Not just a plan — a working system. Everything is built to help you decide what matters, explain it to others, and keep moving after delivery.

PDF

Custom business plan

Strategic direction, goals linked to concrete actions, risks, constraints, and assumptions — written from your real inputs, not a template.

PDF

Current-state assessment

An honest picture of what exists today — what works, what is broken, and what you have to work with — so the plan starts from reality.

PDF

Future-state definition

Where the app should be in 90 days and 12 months, with clear outcome targets you can measure progress against.

Spreadsheet

Prioritization matrix

What to do first and why, what can wait, and what depends on a decision you have not made yet. Stops you from chasing everything at once.

Spreadsheet

Roadmap + action plan

Concrete next actions with owners and timing. Turns the strategy into something you can execute on Monday morning.

Spreadsheet

KPI starter sheet

The numbers that matter for your app — activation, retention, monetization — tied to your actual goals, not vanity metrics.

Spreadsheet

Risk + constraint register

Known risks, unknowns, and constraints tracked in one place. Updated monthly if you subscribe.

PDF

App strategy overlay

App-specific analysis covering user activation, retention logic, monetization model, launch scope, and feature prioritization.

Portal

AI partner

Not a generic chatbot. Your AI partner is trained on your plan, your files, and your decisions — so it answers from your context, not the internet. 90 days included.

What the intake covers

After checkout, you complete a focused intake designed to capture what matters. The better your inputs, the sharper your plan. Here is what we ask about — along with everything else about your business, goals, and constraints.

App type Consumer app, marketplace, booking, wellness, utility — what kind of app are you building?
User behaviour What real-life routine or moment should the app fit into? What triggers use?
Current build status Idea only, wireframes, prototype, beta, or live? We start from where you actually are.
First core action What is the first important action a new user should complete?
Retention logic Why should users come back after the first use? This shapes how we build the plan.
Monetization intent Subscription, paid app, ads, marketplace take rate — what is the most likely starting model?
Launch scope Who and where should the first launch target? We help you define the narrowest useful group.
Acquisition plan How do you expect to get the first real users? Community, referrals, ads, content?
Feature cut rules How will you decide what to build, cut, or delay? This prevents scope creep.
Supporting files Wireframes, competitor screenshots, pitch decks, analytics — anything useful, upload it.

How it works

You send what you have. We turn it into a structured plan with clear priorities, real tools, and an AI partner you can keep using after delivery.

01

Complete the intake

After checkout, you answer a focused intake and upload any files you already have. Takes 30–45 minutes.

02

We build your plan

Your inputs are analyzed and organized into a clear plan — from the big picture down to concrete next actions — then quality-checked.

03

You get the full package

Business plan, roadmap, KPI sheet, risk register, and AI partner arrive together in a secure portal.

04

Keep it current

With monthly support, we compare what you planned to what happened — then update priorities, roadmap, and AI partner.

One product. One price. Everything included.

$1,497

A complete business plan, practical tools, and an AI partner trained on your app — delivered through a secure portal you can start using immediately.

Custom business plan Strategic direction, goals, risks, and constraints built from your real inputs.
Prioritization matrix What to do first, what can wait, what depends on something else.
Roadmap + action plan 90-day execution plan with concrete next actions and owners.
KPI starter sheet The numbers that matter, tied to your goals.
Risk + constraint register Known risks and unknowns, tracked and updatable.
App strategy overlay App-specific analysis: activation, retention, monetization, launch.
AI partner (90 days) Trained on your plan, your files, and your decisions. Not a generic chatbot.
Secure portal Everything delivered in one place, accessible anytime.
Monthly support — $197/month (optional) After the first 90 days, keep your plan current. Each month: structured review, updated priorities, refreshed roadmap, and continued AI partner access. Cancel anytime.
Get started Review deliverables

30-day money-back guarantee. If you do not see value, you get a full refund. No conditions.

Common questions

What if I only have an idea and no prototype?
That is fine. The intake captures your vision, goals, constraints, and priorities regardless of build stage. If all you have is notes and a rough concept, we start from that. The plan will be scoped to where you actually are.
How long does delivery take?
Most packages are delivered within 7–10 business days after intake is complete. Timelines vary depending on the complexity of your inputs and how much material you upload.
What is the AI partner, exactly?
It is a private AI trained on your business plan, your uploaded files, and the deliverables we create for you. You can ask it questions about your plan, pressure-test new ideas against your strategy, and revisit any decision. It is not a general-purpose chatbot — it only knows what your business knows. Access is through the same secure portal where your deliverables live.
What happens after 90 days?
Your deliverables and portal access are yours to keep. The AI partner access expires after 90 days unless you subscribe to monthly support ($197/month), which also includes a structured review, updated priorities, and a refreshed roadmap each month.
What if this does not work for me?
Every package comes with a 30-day money-back guarantee. If you do not see value in the first 30 days, you get a full refund with no conditions. We do not want your money if the plan does not help.
Is this a template or a custom plan?
Custom. The intake captures your specific situation — your goals, your constraints, your current state, your files. The plan is built from that, not from a fill-in-the-blank template. Two app founders going through the same product will get two different plans.
Can I use this to raise funding?
The plan covers strategic direction, goals, risks, and a clear roadmap — all of which are useful in investor conversations. It is not formatted as a traditional investor pitch deck, but the content gives you a solid foundation for one.
What do I need to bring to the intake?
Anything useful: notes, wireframes, competitor screenshots, pitch decks, analytics, pricing ideas. The more context you provide, the sharper the plan. If all you have is a rough idea, that is enough to start.

Stop guessing what to build first.

Get a structured launch plan, clear priorities, and an AI partner that knows your app. Send your notes and files — we handle the rest.

Get started — $1,497 Back to Citizen home

30-day money-back guarantee on every package. No conditions.

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