Don't waste months on the wrong business.
Build a business that fits how you work. Citizen helps you choose the right direction and turns it into a plan you’ll use.
Help me choose what to build
Founder Fit ReportStart here if you want to start a business but aren't sure which one. The report shows the business directions most likely to fit you, with the reasoning behind each match.
- Takes 10 to 15 minutes to complete
- Get a multi-page PDF built around your work style, strengths, and goals
- See your top 3 business matches, one recommended direction, and a clear next step
I have an idea
Full buildStart here if you already have an idea. We turn it into a clear plan, working tools, and an AI Partner built around your business.
- A detailed survey captures your idea, market, goals, and constraints
- We include the same work-style questions, so the plan fits how you operate
- Delivered in about one week, with a 30-day money-back guarantee
Both paths start with how you work.
The problem
Three places people get stuck.
Too many possible directions.
You may have ideas, but it’s hard to know which one fits your strengths, time, risk tolerance, and working style.
No clear first move.
Even a strong idea can stall when the next step isn’t obvious. Citizen turns the direction into priorities, milestones, and week-one work.
Disconnected planning tools.
Templates can leave you with pieces that don’t work together. Citizen gives you a finished pack you can open, use, and keep improving.
Deliverables
A business pack, ready on day one.
Your Business Plan
A written plan that explains what you're building, who it serves, why it can work, and which moves come first. It's written to be used, not stored away.
Your Operating System
A working spreadsheet for priorities, weekly work, numbers to track, finances, risks, decisions, and lessons. It gives the plan a place to live after delivery.
Your AI Partner
A private AI workspace trained on your Business Plan, Operating System, and uploaded files. It’s accessed through your private Citizen workspace after delivery.
Why Citizen
Fixed price. Fixed scope. Fixed timeline.
One week turnaround
Outline in 72 hours after we start. Final pack in 72 hours after you approve. The scope is built to move quickly.
30-day money-back
If the full build doesn't create clear value in the first 30 days, send one email and we refund you.
Repeatable process
Every job follows the same delivery path, from intake to model to review to final pack. You know how the work moves from start to finish.
Stays current
Add Monthly Optimization to keep your plan, Operating System, and AI Partner up to date as your business grows.
How it works
Four steps. About one week.
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Pick your starting point.
Start with the free Founder Fit Report if you need help choosing. Go straight to the product survey if you've already picked an idea.
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We model your business.
We turn your answers into a structured plan: the goal, the first priorities, the numbers to watch, and the risks to manage. Outline ready in 72 hours.
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You review. We build.
Review the outline and flag anything that feels off. After approval, we build the full pack in 72 more hours.
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Use it. Keep it current.
You own your plan, your Operating System, and your AI Partner. Add Monthly Optimization to keep it all up to date.
FAQ
Straight answers.
What's the Founder Fit Report, and why is it free?
The Founder Fit Report takes 10 to 15 minutes to complete. It covers your personality, strengths, work style, goals, and constraints.
The personality section uses the Big Five model, a standard model used in psychology research and career assessment work.
You get a multi-page PDF with your work profile, likely friction points, top 3 business matches, and best next step.
How much does the full build cost?
The full build starts at $3,600 USD. That includes your Business Plan, your Operating System, your AI Partner, and playbooks built around your business.
Rush delivery and Monthly Optimization are extra.
I already have an idea. What happens on that path?
You'll skip the Founder Fit Report and go straight to our product survey. It captures your idea, market, goals, constraints, and working style.
It also has the same work-style questions as the report, so we still learn how you work. You don't need to take the report first.
How long does the full build take?
You get the outline in 72 hours after we start. Once you approve it, you get the full pack in 72 more hours. About a week from start to finish.
How does the AI Partner work?
It's a private AI chat trained on your Business Plan, Operating System, and any files you upload.
You access it through your private Citizen workspace after delivery.
Ask what to focus on next, whether a price makes sense, or where a decision came from. The answer uses your plan and files.
What's Monthly Optimization?
An optional monthly service that keeps your plan current as your business changes. Each month you get a Monthly Progress Review, an updated Operating System, and a refreshed AI Partner.
You don't need it to use the one-time build. It's for people who want an ongoing partner.
What if I don't like the full build?
The full build includes a 30-day money-back guarantee. If it doesn't create clear value for you, send one email and we refund you.
Who is this for?
Citizen is best for people starting their first or second business who want the work to fit their actual life.
It isn't built for funded startups, big agencies, or buyers looking for a simple template.
Why not just use ChatGPT?
ChatGPT can help you draft ideas, but Citizen is built around a proprietary strategy model. Your answers are organized into a clear business direction, execution plan, and working deliverables.
We review every output before sending it. You receive the Business Plan, Operating System, and AI Partner as a finished pack, not a generic draft you still have to clean up.
What's your framework or methodology?
Every plan runs on Citizen’s strategy model. It connects the business direction, goals, priorities, and day-to-day work so the final pack is easier to use after delivery.
More questions? See the full FAQ or contact us.
Start with the free report.
See which business direction fits before you spend months building.